"To demonstrate the QR Code technology, 360Fashion has built a retail environment for the CHIC YOUNG BLOOD Area using hangtags on products, posters, and display cases. Visitors can scan the QR codes on the tags, posters, and walls, and be immediately linked to weibo, website, eCommerce, and contact information for the brands of these products.
The NFC wall is where 360Fashion is cooperating with ESMOD Fashion School of Beijing, displaying a trend analysis collected about new technological textiles and fabrics. "Visitors can touch the textiles with NFC enabled phones and instantly see the name of the designer. This shows how brands can empower their products by using the mobile device," said Anina Net, founder and CEO of 360Fashion Network.
The APP wall presents all the 360Fashion Network mobile applications downloadable to almost every mobile phone (getap.ps/360news): from low-end phones to high-end devices. Anina is also launching her own mobile game for girls "ANINA DRESS UP", downloadable to play on iPhone (getap.ps/ADUFree), along with 360Fashion Look-Book app pre-installed on all N9 handsets in China (bit.ly/360FN9). In addition, on the wall, a series of fashion brand apps are available for viewing and downloading so spectators can load their phones with fashion."