“ Through adding 3D elements and human personas to these digital entities - as seen with the 3D Anina Voicebot on the 360Fashion website - engagement can be enhanced even further.”
“VERY FEW BUSINESSES HAVE THE BUDGET TO DEVELOP CONCEPTS OR EXPERIMENTAL DEVICES, BUT IT DOES TAP HEAVILY INTO ONE OF THE FASHION INDUSTRIES MOST ADMIRABLE TRAITS: CREATING SOMETHING NEW FROM SOMETHING EXISTING BY TAKING INSPIRATION FROM THE WORLD AND THE CULTURE AROUND IT.” FORBES ON FASHION TECH.
"I love the fashion industry and I have dedicated the last 10 years to building a bridge between fashion and tech with my company 360Fashion Network. Since that thought about making tech cool, I’ve applied all kinds of technologies to the fashion area from mobile apps, to mobile gaming, to augmented reality, to virtual reality, to my latest passion which is smart clothing, wearables, and intelligent accessories."
"On Friday evening, a few hours after Rag & Bone is due to deploy a runway robot to capture visions of models in the brand’s Spring 2020 collection, Hanson Robotics’ humanoid robot Sophia will make an appearance at San Francisco-based Mélange Productions’"
"Target Corp. is partnering with American fashion tech developer Anina “Net” Trepte on a “Future Jewelry” event at its Internet of Things concept store Target Open House in San Francisco. On July 26, Trepte, the founder and chief executive officer of 360 Fashion Network, will stage a wearable-tech fashion show and panel discussion..."
"A luxury robot that is fully modular for customization plus a jacket that connects to the smart hotel system via IOT to control the ambiance."
A fashion technologist, Anina Net, sells fetching smart wristlets in a range of colors and textures. The oversize wallets charge wirelessly and quickly from the outside with a plug-in option for both iOS and Android. Each wallet zips closed and is named for a woman in tech the designer admires. Available in leather and vegan leather. $189. Sold at Anina2049.com.
"Anina takes us back to when she was starting out as a model in Paris. Her ventures, successes, and failures led her back home where she realized her calling was not just fashion but technology integrated into it! Anina led fashion roles in China and got herself among the Top 4 models of China. She shares some very interesting anecdotes which mark important turning points of her life. "
"The future of business is a seamlessly connected world between clothing and the cloud for speed and working between virtual and real in mixed reality. Those brands who embrace this survive and thrive, those who cannot, die because the next generations of digital nomads expect this type of connectivity and integrated experience."
"The virtual exhibition, the first for this streetwear brand, was developed in partnership with the 360Fashion Network to coincide with their presentation at Brooklyn Fashion Week, October 15th. Nerdy Gangsta Inc. will showcase the work and inspiration of the Everything is Working Out in my Favor and Keep Going collection, to boost visibility during a fashion month that’s implementing a hybrid (in-person and digital) show and experience. The project was strategized, delivered, and evangelized by Anina Net, the founder of 360Fashion Network."
"At the start of the show were some beautiful pieces showcased under a faint blue light, which in itself was an odd choice of lighting because it was difficult to see much of anything at all."
"the 360Fashion & Tech “Startup Runway & Innovation Awards”’ organizer’s (Anina) glasses. Anyone in the 3D printing industry would recognize the so specific nylon material as being the glasses’ frame. But what’s even more interesting in Anina’s glasses is that not only the frames are 3D printed – The lenses are 3D printed too! How can fully 3D printed glasses not be the perfect example of what future is for the fashion industry: a combination of healthcare, fashion and technology? And this is a wonderful example of tech & non-tech collaborations Sandy keeps in mind when sponsoring various events."
"Fashion Week has been proclaimed dead by some and new forms of showcasing the designer’s collection are opening the door to virtual fashion. Many fashion designers and brands are struggling to embrace all these new technologies and ways of designing, showcasing and moving to a more on-demand manufacturing world. 3D design has become the single most important skill that is needed right now in the fashion industry and not enough students been taught in their fashion school how to work in that way or to work with the programs. This means they can’t evolve to take advantage of AR and VR 3D fashion shows or digital fashion week’s pre-vetting of designs with 3D models. The new customers which are millennials and gen z are leaving them behind and embracing the designers that have been able to work with gaming and digital, and cryptocurrency, effectively speaking their language. "
"The Robotic Dress was created in cooperation with Poland’s Couture designer, Michael Starost and technician Bruce Bateman, one of the world’s leading technologists together and Maker Collider with 360Fashion Network. The dress consists of a switch button that activates the motion, a servo motor and a controller."
"Newspapers are folding, magazines are fading, ad pages are down and angst is up in the serial publishing business as it struggles through a global technological transition and may not survive. But what will be our next New York Times, our new Field & Stream, our improved Playboy? That’s what the big guns of publishing are fighting about with their Kindles and iPads. But I think they may have it all wrong and my friend Anina, the fashion model/girl geek may have it all right."
"Anina Net is one of the most famous IT fashion designers. She is a former fashion model and started to do tech projects. Her goal is to improve the image of tech jobs to encourage women to pursue a careeer in that field. Find out more in the interview."
"Mankind today finds itself in times where technology is literally taking over the world, ergo the steady rise of the fashion/tech coupling is now unstoppable. To live happily ever after. Encouraged by her dividedly diverse background in both fashion and tech, Net instinctively knew there was a niche market out there desperately crying out for her attention."
“I often construct smart garments using the pillow effect that we have the outer layer and we have the inner guts layer and then we have the layer which attaches to the skin,” Net explains. “We worked really hard to make it as if the feel and the fit that you don’t even sense that you’re wearing anything with technology in it.”
"Net sees a world where clothing is smarter and more versatile. "If one piece of clothing does more, then you need less pieces of clothing," she said. A dress that goes from office to ball room is just the beginning. There could be outfits that charge your phone when it's sunny or keep you dry when it rains. And even "a robotic coat which would snap its hood up," Net said."
"Anina Net is our latest ‘Roboticist in Residence’ although she usually resides on a catwalk or behind the scenes of the fashion industry around the world. Anina has been pioneering the use of technology in fashion for many years and she will be launching a luxury robot (shhh!) on Monday in her Digital Fashion Online Summit on March 28-29, which also includes more than 70 speakers talking about the future of fashion, digital design, 3D printing, AR/VR and now robotics as well."
"Unfortunately, not everyone was quite on board from the beginning. This concept back in 2007 was still perceived to be so foreign, people peered at the idea just as they did the iPod when it first came to market — that “why would I need this when I have all of these great CDs!” type of thought. Nonetheless, after a few years of dipping their toes into the largely uncharted waters and working with the provided tools, people warmed up to the “novel” idea. Moreover, they jumped on it. 360 Fashion Network turned into a home base for fashion tech and, what makes it even better, it lives in a country which throughout the 2010s has been paving the ways in both technology and manufacturing."
"There are other practical areas, Anina explains, such as possible incorporation of NFC chips into clothes so that, for example, their brand authenticity can be proved; or silk-thin and flexible LED panels that can be programmed to say anything."
"Pre-loaded on every Meego Nokia N9 sold in China, the app brings Chinese fashion lovers key news from the global fashion industry, while its close integration with Chinese social media platforms allows them to share photos and news with friends natively within the app. Currently, the app spotlights collections from the likes of Hong Kong’s Dorian Ho, up-and-coming designers like Pam Hogg (UK), and established fashion brands like Y3. Along with a slew of photos, the app includes Chinese-language information and news about each designer or brand, and lets users see more conversations taking place on Sina Weibo. This integration takes on one of the biggest obstacles faced by brands looking to tap consumer spending in China: too much noise in the industry. As Anina puts it, “The fashion conversation is currently scattered in China, and our app helps readers quickly find out what is the buzz around these new fashion brands.” With the app, she adds, “fashion trendsetters have the first view at the tip of their fingers without having to search for the conversation around the web.”"
"As for the question of what Chinese women want in terms of fashion, Anina feels that it’s best served by a woman – and one who appreciates and understands cultural differences....Second, our understanding of how women in China shop: they tend to begin by looking at social media and what people are saying about the brand, then they read the established news, and then they will consider checking out the items in a store to test the quality. We overcome and make the first two steps easy for consumers, and in the near future we will bring out the e-commerce and mapping features [into the 360Fashion Social News app]."
"With the collision of wearable technologies and fashion clothing, fashion needs a new way to display technology on the runway. Trade shows and booths must evolve so that a new experiential format can emerge.” Says Anina Net, CEO & Founder of 360Fashion Network.
"she was the first supermodel to be featured on Nerd TV and how she wanted to convince her fellow model friends to use technology through her example. She talked about why she created 360 Fashion Network. She is now navigating around the 360Fashion network on the Safari browser. It is a niche social network with online and web applications for fashion models and designers and industry players. It is an interesting example of how social media technology can help a niche area such as fashion."
"To demonstrate the QR Code technology, 360Fashion has built a retail environment for the CHIC YOUNG BLOOD Area using hangtags on products, posters, and display cases. Visitors can scan the QR codes on the tags, posters, and walls, and be immediately linked to weibo, website, eCommerce, and contact information for the brands of these products. The NFC wall is where 360Fashion is cooperating with ESMOD Fashion School of Beijing, displaying a trend analysis collected about new technological textiles and fabrics. "Visitors can touch the textiles with NFC enabled phones and instantly see the name of the designer. This shows how brands can empower their products by using the mobile device," said Anina Net, founder and CEO of 360Fashion Network. The APP wall presents all the 360Fashion Network mobile applications downloadable to almost every mobile phone (getap.ps/360news): from low-end phones to high-end devices. Anina is also launching her own mobile game for girls "ANINA DRESS UP", downloadable to play on iPhone (getap.ps/ADUFree), along with 360Fashion Look-Book app pre-installed on all N9 handsets in China (bit.ly/360FN9). In addition, on the wall, a series of fashion brand apps are available for viewing and downloading so spectators can load their phones with fashion."